Our first stop is hot sauce: an entire aisle known for its heat and thin red color. It lacks flavor, pop, punch and yummy-factor. There seems to be limited choices: hot, hotter than hot, burn your mouth off hot... none of it reflects the diversity of ingredients and flavor that need to come with that heat. Thus Smaak was born—bringing spice to the forefront and giving back to the communities that first grew our peppers.